Starcity

Starcity was one of the largest co-living brands. Exit to Common in 2021.

High-Level Overview

Starcity was one of the largest co-living brands, focused on developing and operating tech-centric, urban co-living spaces primarily in major U.S. cities like San Francisco, New York, and also in Barcelona. It built co-living communities designed to offer affordable, community-oriented housing solutions for modern renters, particularly young professionals and urban dwellers seeking flexible living arrangements. Starcity aimed to solve the problem of high housing costs and social isolation in dense urban areas by creating shared living environments with innovative design and resident experience at the core. However, the company faced challenges executing its ambitious development plans during the COVID-19 pandemic, which impacted its growth momentum.

In 2021, Starcity exited by selling its management contracts and operational portfolio to Common, a New York-based co-living operator, while retaining its development pipeline assets for sale to other developers. This move allowed Starcity’s residents, investors, and employees a soft landing and marked a significant consolidation in the co-living sector, with Common becoming the largest co-living operator in the U.S. and possibly globally[1][2][3][5].

Origin Story

Starcity was founded with the vision of pioneering tech-enabled co-living spaces that address urban housing affordability and community needs. Its founders, including CEO Jon Dishotsky, came from backgrounds that combined real estate, technology, and urban living insights. The idea emerged from recognizing the growing demand for affordable, flexible housing solutions in expensive cities and the potential of co-living to meet this need through innovative design and technology.

Early traction included acquiring other co-living startups like Ollie in 2020, expanding its portfolio and management contracts. However, the pandemic created headwinds that made Starcity’s development-heavy model difficult to sustain, leading to the decision to sell its operational assets to Common while divesting its real estate development pipeline[1][2][3].

Core Differentiators

• Product Differentiators: Starcity focused on tech-centric, urban co-living with innovative design aimed at enhancing resident experience and affordability.
• Developer Experience: Unlike some competitors, Starcity was both a developer and operator, owning or controlling development pipelines for large-scale co-living projects.
• Community Ecosystem: Starcity emphasized building community among residents through shared spaces and programming.
• Management Contracts: Starcity held institutional-quality management agreements with larger buildings, which made its portfolio attractive for acquisition by Common.
• Adaptability: Despite challenges, Starcity’s approach to resident experience and cost reduction aligned closely with Common’s philosophy, facilitating a smooth transition[1][2][4][5].

Role in the Broader Tech Landscape

Starcity rode the wave of urbanization, rising housing costs, and the growing demand for flexible, community-oriented living solutions among millennials and Gen Z renters. The timing was initially favorable as co-living promised to address affordability and social isolation in expensive cities. However, the COVID-19 pandemic disrupted urban living patterns and slowed development-heavy models like Starcity’s.

The broader market forces include a shift toward consolidation in the co-living sector, with companies like Common focusing on scalable management and operations rather than property ownership or development. Starcity’s exit to Common reflects this trend, highlighting the challenges of capital-intensive development in a volatile market and the increasing preference for asset-light, management-focused business models in proptech and real estate innovation[1][3][5][6].

Quick Take & Future Outlook

Starcity’s exit to Common marks a pivotal moment in the co-living sector’s maturation and consolidation. Going forward, Common is positioned to lead the market with a large portfolio of managed units and a growing development pipeline, including Starcity’s former European properties. The future of co-living will likely emphasize operational efficiency, resident experience, and integration with traditional multifamily housing, rather than heavy real estate development.

Trends shaping this journey include continued urban housing affordability challenges, evolving renter preferences for flexibility and community, and the need for sustainable, tech-enabled living solutions. Starcity’s legacy will influence how co-living operators balance development ambitions with operational scalability and market realities[1][4][5][6].