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Alaya Capital is a venture capital firm based in Córdoba, Argentina, that invests in early-stage technology and knowledge-based startups across the Latin American region. The firm provides capital and strategic growth support to regional founders operating in high-growth digital sectors such as financial technology, educational technology, and enterprise software. Alaya Capital manages multiple investment vehicles, including its $20 million second fund and its recently closed $25 million third fund, backing a broader portfolio of over 30 active companies. The firm's notable portfolio investments include recognizable regional technology startups such as Betterfly, Houm, Moova, and 123Seguro. Betterfly notably reached unicorn valuation status following a $125 million funding round after receiving early institutional backing from the investment firm. The venture capital organization was originally founded in the year 2011 by Luis Bermejo, Juan Carlos Rabinovich, and Arturo Torres.
Key people at Alaya Capital.
Key people at Alaya Capital.
Alaya Capital is a Latin American venture capital firm founded in 2010 in Córdoba, Argentina, that invests in early-stage technology-driven startups with a focus on digital entrepreneurs who can drive regional growth and create a new global economy. Its mission centers on supporting high-impact, knowledge-based companies across sectors such as fintech, insurtech, agritech, edtech, and social impact technology. The firm emphasizes hands-on operational support, helping startups refine growth strategies, expand regionally, and navigate Latin America's complex economic environment to build resilient business models with strong unit economics[1][5].
The firm was founded by Luis Bermejo and has since expanded its leadership team to include managing partners Lorena Suárez and Juan Manuel Giner, among others. Alaya Capital evolved from a small experimental fund into a significant regional player with multiple funds, including a $25 million third fund launched in 2022. Its investment philosophy is rooted in deep local market knowledge combined with a diversified regional approach to mitigate risks like currency volatility. Alaya Capital also leverages a broad network of regional and international investors to scale portfolio companies globally[1][4][5].
Alaya Capital rides the wave of Latin America's digital transformation and the rise of knowledge-based economies in the region. The timing is critical as Latin American markets are rapidly adopting technology to solve longstanding structural issues such as financial inclusion, healthcare accessibility, and agricultural efficiency. By investing early in promising startups and supporting their regional expansion, Alaya Capital helps build a more integrated and resilient Latin American tech ecosystem. Its approach also aligns with global trends emphasizing impact investing and sustainable growth, positioning the region as a new frontier for innovation and economic development[1][5].
Looking ahead, Alaya Capital is poised to deepen its influence by continuing to scale startups that combine technology with social and environmental impact. Trends such as cross-border fintech solutions, AI-driven healthtech, and digital platforms for SMEs will likely shape its portfolio. The firm’s strategy of combining capital with operational expertise and regional diversification will remain crucial as Latin America faces ongoing macroeconomic challenges. Alaya Capital’s role as a catalyst for a new global economy rooted in Latin American innovation is expected to grow, making it a key player in shaping the future of the region’s tech ecosystem[1][3][5].
Alaya Capital has more than 26 tracked investments across 25 companies. The latest tracked deal is $1.2M Pre-Seed in Motivia in January 2026.
