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Fond has raised $25.0M across 4 funding rounds.
Key people at Fond.
Fond was founded in 2012 by Sunny Tsang 🌞 (Founder/Chief Designer) and Taro Fukuyama (Founder/CEO).
Fond has raised $25.0M in total across 4 funding rounds.
Based in San Francisco, California, Fond provided a software-as-a-service platform for employee rewards, recognition, and corporate perks to help enterprises improve workplace culture. The human resources technology company operated on a subscription business model with annual contract pricing averaging approximately $27,000, ranging from $19,000 up to $35,000. Prior to its strategic exit, the organization scaled its workforce to between 51 and 150 employees and secured $10 million in Series A venture capital funding led by DCM Ventures. The platform served several prominent corporate customers across North America, including Salesforce, Weight Watchers, and MAPCO, before being acquired by Reward Gateway in January 2019. Following the transaction, the software was integrated into the acquirer's global employee engagement solutions and ceased operating as an independent entity. Fond was originally founded in 2012 by Taro Fukuyama and Sunny Tsang.
Key people at Fond.
Fond has raised $25.0M across 4 funding rounds. Most recently, it raised $12.0M Series A in September 2016.
Fond is a global SaaS platform that provides rewards and recognition solutions for HR leaders, consolidating employee engagement processes into one user-friendly system. It enables employees and managers to recognize each other, redeem rewards such as gift cards, merchandise, travel experiences, and charitable donations, and access exclusive corporate discounts. The platform also offers real-time analytics and program performance tracking, helping HR departments reduce administrative overhead and focus on driving employee engagement and retention. Fond serves organizations of all sizes and industries, aiming to improve workplace culture, productivity, and employee satisfaction through personalized and relevant rewards[1][2][4].
Founded in 2012 and headquartered in San Francisco, Fond has demonstrated strong growth momentum, earning industry recognition including the 2020 Great Place to Work certification and the 2019 HR Tech Award for Best Benefits and Wellness Solution. It was acquired by Reward Gateway in 2023, further expanding its reach and capabilities in the employee engagement space[1][2][5].
Fond was founded in 2012 by Taro Fukuyama (Founder/CEO) and Sunny Tsang (Founder/Chief Designer). The idea emerged from a desire to create a seamless, scalable platform that could unify employee rewards and recognition globally, addressing the challenge of fragmented and inefficient recognition programs in companies. Early traction came from its ability to integrate easily with existing HR systems and offer a wide variety of customizable rewards, which helped organizations foster a positive workplace culture and improve employee retention[1][2].
Fond rides the growing trend of employee experience platforms that emphasize continuous recognition and personalized rewards as key drivers of engagement, retention, and productivity. The timing is critical as companies increasingly adopt hybrid and remote work models, where maintaining culture and connection is more challenging. Market forces such as rising employee expectations for meaningful recognition, the need for data-driven HR decisions, and the shift toward holistic employee well-being programs favor platforms like Fond. By simplifying and unifying rewards and recognition, Fond influences the broader HR tech ecosystem by setting standards for seamless integration, customization, and measurable impact[2][6][7].
Post-acquisition by Reward Gateway, Fond is positioned to leverage expanded resources and a broader client base to enhance its platform capabilities and global reach. Future trends shaping its journey include increased demand for AI-driven personalization, deeper integration with total employee experience platforms, and a growing emphasis on diversity, equity, and inclusion in rewards programs. Fond’s influence is likely to evolve from a standalone recognition tool to a core component of comprehensive employee engagement ecosystems, helping organizations build resilient, motivated, and connected workforces in an increasingly complex work environment[5][6][7].
Fond was founded in 2012 by Sunny Tsang 🌞 (Founder/Chief Designer) and Taro Fukuyama (Founder/CEO).
Fond has raised $25.0M in total across 4 funding rounds.
Fond's investors include DCM, Great Oaks Venture Capital, Lampros Capital Partners, Lerer Hippeau, Indranil Guha, Scale Venture Partners, Vayner RSE, 9Yards Capital, Kevin Hartz, Accel, Acrew Capital, Adverb Ventures.
