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§ Private Profile · San Francisco, CA, USA
Sprig is a technology company.
Sprig has raised $110.0M across 5 funding rounds.
Key people at Sprig.
Sprig has raised $110.0M in total across 5 funding rounds.
Sprig provides a product experience insights platform designed to equip product teams with on-demand user understanding. The company offers tools for in-product surveys, concept testing, and usability testing, enabling clients to gather actionable qualitative and quantitative feedback directly from their users. This integrated approach allows product development teams to validate ideas, identify pain points, and iterate rapidly throughout the entire product lifecycle.
The company was founded in 2018 by Ryan Glasgow, a product leader who recognized a critical gap in traditional user research methodologies. Glasgow's insight stemmed from the observation that existing research tools often proved too slow or cumbersome for the fast-paced demands of modern product development. He envisioned a solution that would empower product teams to obtain rapid, scalable user insights to inform their decisions effectively.
Sprig’s platform serves product managers, designers, and researchers seeking to build user-centric products. The company’s overarching vision is to transform how organizations learn from their users, fostering a culture of continuous customer understanding. By streamlining the feedback process, Sprig aims to help businesses drive innovation, maximize product success, and ultimately create digital experiences that truly resonate with their audience.
Key people at Sprig.
Sprig is a San Francisco-based technology company founded in 2019 that builds a product experience insights platform for UX and product teams at innovative companies like Figma, Notion, and Coinbase.[1][2][5] It solves the challenge of gathering qualitative user feedback at scale through an AI-powered platform that combines simple in-product surveys, session replays, heatmaps, and automated analysis to deliver actionable insights quickly.[1][5] Serving product managers (PMs) and UX teams, Sprig enables faster iteration on user-driven digital products, with a valuation of $330M following a $30M Series B in 2022 and reported growth to around 50-800 employees (estimates vary).[1][2][3]
The platform's core strength lies in its simplicity and AI integration, starting from a minimal SDK asking just three questions (quality, functionality, usability) and evolving into a full suite that automates feedback analysis, theme grouping, and product recommendations.[1]
Sprig was founded in 2019 by Ryan Law, a former PM frustrated with the difficulty of collecting qualitative user feedback at scale.[1] Instead of complaining, Ryan built an MVP: a dead-simple SDK that rotated three fixed questions through a product—no customization or targeting needed—which quickly gained traction and laid the foundation for Sprig.[1]
Early pivotal moments included persistent AI development starting in 2019 (despite skepticism labeling it mere machine learning), leading to capabilities like automated response analysis by 2023.[1] The company raised $30M in Series B funding in August 2022, fueling expansion from that basic SDK into a comprehensive platform now valued at $330M and adopted by tech giants.[1][3] Headquartered in San Francisco with two offices, Sprig embodies values like "Quickly Iterate," "Lead with Empathy," and "End with Simplicity," humanizing its user-centric mission.[2]
Sprig stands out in the crowded user research space through these key strengths:
Sprig rides the AI-augmented product development wave, where teams demand real-time, scalable user insights amid rising expectations for personalized digital experiences.[1][5] Its timing is ideal post-2022 funding boom and 2023 AI surge, addressing a market gap: qualitative feedback was "incredibly hard" before AI made theme detection and recommendations feasible at scale.[1]
Favorable forces include explosive growth in UX research tools (valued in billions) and PMs' shift from manual analysis to AI co-pilots, amplified by remote work and data privacy regs favoring in-product collection.[1][3] Sprig influences the ecosystem by reshaping PM workflows—turning feedback into "AI thought partners"—and setting a bar for empathy-driven iteration that competitors must match, ultimately accelerating innovation in user-centric SaaS.[1][2]
Sprig's trajectory points to deeper AI automation and platform expansion, like recent Long-Form Surveys for foundational research, positioning it as the go-to for end-to-end product insights.[1][4] Trends like multimodal AI (blending text, video, behavior data) and agentic PM tools will propel it, especially as enterprises prioritize retention amid economic scrutiny.
Expect influence to grow via more enterprise wins and potential acquisitions, evolving from feedback collector to full product intelligence leader—proving that a simple SDK tackling PM pain can redefine user understanding at scale, just as Ryan envisioned.[1]
Sprig has raised $110.0M across 5 funding rounds. Most recently, it raised $38.0M Series B in June 2021.
Sprig has raised $110.0M in total across 5 funding rounds.
Sprig's investors include 7percent Ventures, Accel, AirAngels, Alt Capital, Andreessen Horowitz, Anorak Ventures, Coatue, Haystack, Liquid 2 Ventures, Matrix, Operator Collective, Pathbreaker Ventures.
