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§ Private Profile · 49 Spadina Ave. #304, Toronto, ON M5V 2J1, Canada
Taplytics is a technology company.
Taplytics develops a full-stack A/B testing platform designed for mobile-first businesses, enabling comprehensive experimentation and optimization of native application experiences. The platform provides tools for marketers and product teams to test various elements, including copy, layouts, and user interface components, integrating AI-driven personalization to deliver tailored user journeys and improve engagement across diverse industry solutions. It empowers organizations to make data-informed decisions, refine product features, and enhance overall user satisfaction effectively.
The company was founded in 2013 by Aaron Glazer, Andrew Norris, Cobi Druxerman, and Jonathan Norris, who identified a critical need for robust mobile experimentation tools. Their insight centered on the challenges businesses faced in optimizing native app performance and user experience without complex development cycles. The founders, leveraging their technical expertise, built Taplytics to simplify A/B testing and feature management, allowing for rapid iteration and deployment of changes within mobile applications.
Taplytics serves product and marketing teams within various enterprises, from retailers to larger organizations, seeking to drive better user outcomes. Its long-term vision focuses on advancing the capabilities of product development through powerful experimentation and feature flagging, helping companies efficiently manage and release new features while continuously optimizing the user experience. The company aims to provide the infrastructure for agile product innovation and personalized user interactions.
Taplytics has raised $4.0M across 2 funding rounds.
Taplytics has raised $4.0M in total across 2 funding rounds.
Taplytics has raised $4.0M in total across 2 funding rounds.
Taplytics's investors include Webb Investment Network, Afore Capital, Alsop Louie Partners, Amplify Partners, Benchmark, Bling Capital, BoxGroup, C2 Investment, Caffeinated Capital, CITG Capital, CMCC Global, Coatue.
Taplytics has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Series U in June 2017.
Taplytics is a mobile optimization platform that provides a full-stack A/B testing solution, including feature flags, AI-driven personalization, push notifications, and analytics tools to help apps boost growth, engagement, and retention.[1][3][4][5] It serves product, engineering, and marketing teams across sectors like finance, insurance, banking, retail, e-commerce, and media by enabling no-code experiments, client- and server-side testing, granular audience targeting, and real-time goal tracking to optimize user experiences and drive revenue.[1][2][6] The platform solves the challenge of slow app updates by allowing visual changes, feature rollouts, and personalization without app store resubmissions, increasing ROI on released features with zero bloat and cross-platform support.[3][4][7]
Founded in 2011 and headquartered in Palo Alto, California (with mentions of Toronto operations), Taplytics has raised under $5M across three funding rounds and is backed by private equity firm TerraNova Partners.[2][5]
Taplytics was founded in 2011 by Aaron Glazer (CEO and Co-Founder) and his team, who identified a key pain point in mobile app development: the "disconnect" between marketers, program managers, and engineers needing to test UI changes without waiting 7-10 days for app store reviews.[4][5] Starting with dynamic editing technology, they publicly released the first visual A/B testing platform for native mobile apps, enabling live releases of optimized changes like signups or revenue drivers.[4] Early traction came from demonstrating the tool to other teams facing similar issues, leading to expansions into smart push notifications for user re-engagement and a holistic optimization platform.[4] Pivotal moments included scaling to deliver millions of notifications using AWS infrastructure and evolving into an AI-powered, end-to-end customer journey solution.[2][4]
Taplytics stands out in mobile A/B testing through these key features:
Users praise its thoughtful mobile/web SDK, quick customer support, and utility for event tracking and feature toggling without code pushes.[7]
Taplytics rides the wave of mobile-first optimization in a post-app store world, where continuous experimentation is essential amid rising user expectations for personalized experiences.[1][4] Its timing aligns with the explosion of AI/ML in martech, enabling real-time personalization at scale without native updates—critical as app review delays hinder agility in competitive sectors like fintech and e-commerce.[1][4][5] Market forces like data privacy regulations and cross-platform demands favor its precise targeting and low-overhead tools, while integrations with AWS amplify scalability for high-volume notifications.[4] By empowering non-engineers to iterate quickly, Taplytics influences the ecosystem, democratizing optimization for growth-stage apps and reducing reliance on slow dev cycles.[3][4][7]
Taplytics is poised to expand its AI personalization and no-code ecommerce suite, capitalizing on trends like hyper-personalized retail and server-side testing amid maturing mobile analytics.[1][5] As edge computing and privacy-first AI evolve, its full-stack platform could dominate by integrating deeper with composable martech stacks, potentially attracting acquisition from larger players like AWS or Adobe. Its private equity backing signals maturation, with influence growing as more teams prioritize experimentation-driven revenue in a fragmented app market—echoing its origins in solving dev-marketing disconnects to deliver customer-loved experiences.[2][4]