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§ Private Profile · San Francisco, CA, USA
AI-based market research, competitive intelligence and benchmarks.
Varos has raised $4.0M across 1 funding round.
Key people at Varos.
Varos was founded in 2021 by Yarden Shaked (Founder) and Gil Shaked (Founder) and Lior Chen (Founder).
Varos has raised $4.0M in total across 1 funding round.
Varos is an AI Market Research firm, providing competitive intelligence, benchmarks and market research.
We sell to both Marketing Executives and Tech Executives.
For Tech Executives:
Cutting through the AI chaos, we deliver clear, actionable insights & market research that drive real ROI for enterprise tech leaders.
Our proprietary approach:blending expert interviews, robust data analysis, and deep vendor insights:cuts through the noise and delivers the customized guidance you need to make faster, smarter AI decisions.
Backed by top-tier venture capital and steered by a team of former enterprise CIOs, Varos Research transforms market intelligence into tangible success.
For Marketing Executives:
We have built the largest first-party data co-op in digital marketing, offering highly granular and real-time benchmarks & market trends in a give-to-get model.
Get an instant McKinsey-level audit of your account, benchmarked against 7,000+ companies, including many similar to yours for your Meta/Google Ads.
Varos has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $4M Seed | Ibex Investors | Angelic Ventures, Felicis Ventures, Golden Ventures, Graph Ventures, Ground UP Ventures, GSV Acceleration, Hustle Fund, Indicator Ventures, Inventus Capital Partners, North Island Ventures, Northside Ventures, Pareto Holdings, Positive SUM VC, Quiet Capital, RED Swan Ventures, RiverPark Ventures, Wilshire Lane Capital, BEN Jabbawy, Brian Sugar, Kevin Miller, Paul Hedrick, Phil Libin, Preetha Parthasarathy, ROB Goldman, Amol Deshpande, Andy Dunn, BOB Moore, John Jersin, Thomas Glocer, Financial Venture Studio, Y Combinator | Announced |
Key people at Varos.
Varos was founded in 2021 by Yarden Shaked (Founder) and Gil Shaked (Founder) and Lior Chen (Founder).
Varos has raised $4.0M in total across 1 funding round.
Varos's investors include Ibex Investors, Angelic Ventures, Felicis Ventures, Golden Ventures, Graph Ventures, Ground Up Ventures, GSV Acceleration, Hustle Fund, Indicator Ventures, Inventus Capital Partners, North Island Ventures, Northside Ventures.
Varos is an AI-driven market research and competitive intelligence platform that provides real-time, anonymized KPI benchmarking and market insights primarily for marketing and technology executives in ecommerce and SaaS sectors. Its proprietary approach combines expert interviews, robust data analysis, and vendor insights to deliver actionable intelligence that helps enterprises optimize advertising strategies, benchmark performance against peers, and make faster, smarter AI-related decisions. Varos operates a large first-party data co-op, enabling thousands of brands to anonymously share and compare granular marketing data across platforms like Meta and Google Ads, offering McKinsey-level audits and benchmarks[1][2][5].
Founded in 2020 and based in San Francisco, Varos was created by Lior Chen, a seasoned CTO and entrepreneur with over 15 years of experience building enterprise-grade data and cybersecurity products, including for Fortune 1000 companies. The idea emerged from the founders’ frustration with traditional market research methods that were slow, anecdotal, and costly. They envisioned a platform that would enable secure, anonymous data collaboration among companies to provide accurate, real-time benchmarks and insights. Early traction included rapid growth of their data co-op to over 4,000 companies within 1.5 years, validating demand for their AI-powered benchmarking solution[1][3][5].
Varos rides the growing trend of AI-powered data analytics and collaborative benchmarking in a market increasingly driven by data transparency and real-time decision-making. The timing is critical as enterprises face complexity in AI adoption and digital marketing optimization, demanding clearer, faster insights to maintain competitive advantage. By breaking down data silos and enabling cross-company collaboration, Varos challenges traditional taboos around data sharing and transforms how companies benchmark performance and strategize. This fosters a more data-driven, efficient startup and enterprise ecosystem, particularly in ecommerce and SaaS sectors[1][3][5].
Looking ahead, Varos is poised to expand its data co-op and deepen AI capabilities to provide even more precise, actionable insights for marketing and technology leaders. Trends such as increased AI adoption, demand for transparency in digital marketing, and the need for agile competitive intelligence will shape its growth trajectory. As Varos evolves, it may broaden its sector coverage and enhance predictive analytics, further influencing how companies benchmark success and make strategic decisions in a rapidly changing tech landscape. Its mission to democratize high-quality market intelligence aligns with the broader shift toward AI-enabled business decision-making, promising sustained impact on the startup ecosystem and enterprise innovation[1][3][5].
