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§ Private Profile · Estonia
Yaga is a technology company.
Yaga operates an online marketplace for preloved fashion, connecting buyers and sellers of secondhand clothing and accessories. The platform empowers individuals to establish personal online shops, facilitating secure peer-to-peer transactions. It makes sustainable fashion accessible, enabling users to monetize pre-owned items, fostering a circular economy in apparel.
Founded by Aune Aunapuu in Estonia, Yaga emerged from her insight into the significant market for pre-owned fashion. She recognized strong demand for accessible, secure secondhand exchanges, especially in emerging markets. Aunapuu aimed to simplify buying and selling used garments, making sustainable consumption easy and rewarding for users.
Yaga serves individuals engaged in the preloved fashion economy: sellers clearing wardrobes and buyers seeking affordable, sustainable choices. Its mission is to expand the secondhand fashion market, positioning it as a primary choice for global consumers. Yaga envisions a future where fashion consumption is more circular and responsible, driving a sustainable apparel industry through continuous growth.
Yaga has raised $8.9M across 3 funding rounds.
Yaga has raised $8.9M in total across 3 funding rounds.
Yaga has raised $8.9M in total across 3 funding rounds.
Yaga's investors include Specialist VC, H&M Group, Startup Wise Guys, Trind Ventures, Markus Villig, Rubylight, Acton Capital Partners, Andreessen Horowitz, Cherry Ventures, Creandum, Expa, Firstminute Capital.
Yaga is an India-based electronics and embedded-systems company that designs, develops and manufactures IoT, embedded, RF/microwave and industrial automation products and also offers electronics manufacturing and manpower services for customers including defense, medical and industrial clients[3][4]. Yaga operates R&D labs with hardware/software tools and ESD-safe clean rooms and positions itself as an end-to-end ESDM (Electronics System Design & Manufacturing) partner that supports products through design, manufacture and field application[3][4].
High‑Level Overview
For a portfolio‑company style summary (if treated as a product company):
2. Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Yaga is a small, India‑based ESDM firm that packages hardware R&D, embedded software and low‑volume manufacturing to help organizations and startups get IoT and specialized electronics products to market, and it sits in a favorable policy and market context for domestic electronics sourcing—growth will depend on scaling manufacturing wins and publicly demonstrable customer success[3][4][1].
Limitations / notes: Public information is mainly from the company website and business directories; there is limited independent press coverage or financial disclosure to confirm founding year, exact leadership team, recent growth metrics or major customers beyond the firm’s own claims[3][4][1][2].
Yaga has raised $8.9M across 3 funding rounds. Most recently, it raised $4.7M Pre-Series A in October 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 21, 2025 | $4.7M Seed Plus | Specialist VC | H&M Group, Startup Wise Guys, Trind Ventures | Announced |
| Nov 10, 2022 | $2.2M Venture Round | Startup Wise Guys | Markus Villig, Rubylight, Specialist VC, Trind Ventures | Announced |
| Nov 1, 2022 | $2M Seed | — | Acton Capital Partners, Andreessen Horowitz, Cherry Ventures, Creandum, Expa, Firstminute Capital, Gamegroove Capital, Geek Ventures, Giant Ventures, Global Founders Capital, Goat Capital, Icebreaker.vc, Preston Werner Ventures, Presto Ventures, Spring Capital, Sunset Ventures, Zeroth, Andrus Purde, Artur Sychov, Brian Corrigan, Gautam Shah, Hubert Thieblot, Kevin Hart, Konstantin VON Unger, Martin Tajur, Peter Vesterbacka, Ragnar Sass, Riccardo Zacconi, Richard Branson, Ronald Cohen, Sebastian Knutsson, Sebastien Borget | Announced |