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Superplastic develops a universe of animated personalities as a character-based entertainment company. It monetizes intellectual property through digital content, including animation and games, and physical goods like art toys and apparel. It cultivates digital characters across social media, evolving them into a cohesive brand experience spanning various media.
Founded in 2018 by Paul Budnitz, Superplastic was built on the insight that digitally native characters could achieve substantial cultural and market value. Budnitz, with a background in design, conceived a model for building character intellectual property and engaging a global audience directly via social channels. This approach facilitated rapid character development and immediate audience connection.
Consumers engaged with collectible art, digital culture, and character storytelling are attracted to Superplastic's offerings. Its vision expands its roster of animated celebrities, enriching narratives, and integrating them across digital and physical ecosystems. They aim to establish these characters as pervasive cultural icons, broadening their influence in entertainment and products.
Superplastic has raised $36.0M across 3 funding rounds.
Superplastic has raised $36.0M in total across 3 funding rounds.
Superplastic is a technology-driven entertainment company that creates and manages synthetic animated characters, influencers, and superstars across social media, music, gaming, fashion, and collectibles. It builds products like animated celebrities (e.g., Janky, Guggimon, Dayzee, Ghost Kidz), high-end vinyl toys, and digital collectibles, often through collaborations with luxury brands such as Gucci, Fortnite, Post Malone, and Mercedes-Benz.[1][2][3] Superplastic serves fans of art, music, fashion, and gaming, solving the problem of engaging audiences with innovative, cross-media synthetic influencers that generate tens of millions in annual sales from real and virtual products, backed by over 22 million followers on TikTok, YouTube, and Instagram.[2][3]
The company has raised $50.4 million in total funding, including a $20 million round, demonstrating strong growth momentum in the virtual influencer market, where it competes with players like Epic Games, Dapper Labs, and Soul Machines.[1][3] Headquartered in Burlington, Vermont, Superplastic emphasizes sustainability as a carbon-negative operation, offsetting emissions through verified carbon units.[2]
Superplastic was founded in 2018 (with some sources noting 2017) by artist and entrepreneur Paul Budnitz, known for prior ventures like Kidrobot, Ello, and Budnitz Bicycles.[1][2][3] Budnitz created the world's first massively popular animated character universe launched directly on social media, starting with characters like Janky and Guggimon that quickly gained viral traction.[2]
Early pivotal moments included building a dedicated fanbase through social media, leading to high-profile collaborations with brands like Gucci, Tommy Hilfiger, and artists such as The Weeknd and Paris Hilton. This organic growth evolved Superplastic from a creative project into a global IP factory, expanding into vinyl toys, digital collectibles, gaming (e.g., Fortnite integrations), and live experiences.[2][3]
Superplastic stands out in the synthetic media space through these key strengths:
These elements create a "disturbingly awesome" brand that humanizes AI-driven characters while driving commercial success.[2][4]
Superplastic rides the virtual influencer and digital human trend, capitalizing on AI advancements in synthetic media amid a fashion & lifestyle-dominated market where North America leads.[1] Timing is ideal as social media fatigue with human influencers grows, boosted by tools like NVIDIA ACE for hyper-realistic avatars, positioning Superplastic against competitors like UneeQ and DeepBrain AI.[1]
Market forces favoring it include explosive demand for NFTs, gaming integrations (e.g., Epic Games collabs), and immersive entertainment districts like AREA15, amplifying its IP across metaverses and IRL.[3] Superplastic influences the ecosystem by proving synthetic characters can rival human celebs commercially, inspiring IP factories and blurring lines between digital art, music, and luxury goods.[2]
Superplastic is poised to expand its universe with more IRL experiences (e.g., DopeAMeme Las Vegas), gaming tie-ins, and AI-enhanced collabs, potentially scaling revenue beyond tens of millions as virtual influencers penetrate sports, finance, and travel.[1][3][4] Trends like AI personalization and Web3 collectibles will shape its path, evolving influence from social media darling to dominant IP powerhouse. Watch for deeper metaverse plays and global expansions, reinforcing its role as the top creator of animated celebs in a synthetic entertainment boom.[2]
Superplastic has raised $36.0M in total across 3 funding rounds.
Superplastic's investors include Amazon, Kevin Hartz, Addition, Altair Capital Management, Alumni Ventures, Amazon Alexa Fund, Andreessen Horowitz, Audrey Capital, Avalon Ventures, Courtney Robinson, Convective Capital, Convoz.
Superplastic has raised $36.0M across 3 funding rounds. Most recently, it raised $20.0M Series A in October 2021.
