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MediaLink is a strategic advisory firm providing specialized guidance and implementation services across the marketing, media, technology, and finance sectors. It assists businesses in navigating these complex intersections, fostering growth and addressing evolving challenges. The firm integrates deep industry knowledge with strategic foresight to capitalize on new opportunities.
Michael E. Kassan founded MediaLink in 2003. His core insight was the crucial need for integrated strategic counsel within rapidly converging media, marketing, and technology ecosystems. Kassan’s significant prior experience as a President and COO directly influenced MediaLink’s foundational service model, aimed at client success and transformation.
MediaLink serves a diverse clientele at various stages of their business lifecycles. The firm’s vision is to accelerate fundamental change and foster sustainable growth by anticipating market shifts and developing actionable strategies. It aims to remain a vital partner for businesses navigating dynamic industry transformations.
Key people at MediaLink.
Key people at MediaLink.
Medialink Group Limited is a Hong Kong-based content distributor and licensor specializing primarily in Japanese anime and brand licensing. It distributes third-party media content including animation series, variety shows, drama, and feature films across Asia and internationally, serving markets such as Mainland China, Hong Kong, Taiwan, Japan, and the United States. Medialink also provides licensing agency services, brand merchandising, location-based entertainment rights, and marketing support. The company has expanded into co-producing anime projects and operates digital platforms like Ani-One for simulcasting anime titles and Ani-Kids for educational content. Its clients include major streaming services such as Netflix, Bilibili, and iQIYI[1][3].
Founded in 1994 by Lovinia Chiu as Medialink International Limited, the company evolved by integrating Medialink Entertainment and Medialink Animation International into the Medialink Group in 2018. It went public on the Hong Kong Stock Exchange in 2019. The founders leveraged their expertise in media distribution to build a niche in anime content licensing and distribution. Key milestones include launching Ani-One in 2018 to simulcast anime and Ani-Kids in 2020 for preschool educational content. In 2023, Medialink partnered with Bilibili to distribute donghua (Chinese animation) in Southeast Asia, launching the Ani-Mi VOD platform[3].
Medialink rides the global surge in demand for anime and Asian media content, fueled by streaming platform growth and cross-border digital consumption. The timing aligns with increasing regional content localization and the rise of VOD services in Asia. By bridging content creators, licensors, and digital platforms, Medialink influences the ecosystem by expanding anime’s accessibility and monetization outside Japan, supporting the globalization of Asian pop culture. Its integration of licensing and digital distribution positions it well amid evolving media consumption trends and technology-enabled content delivery[3][1].
Medialink is poised to capitalize on the continued global expansion of anime and Asian animation markets, leveraging its multi-platform distribution and licensing model. Future growth will likely be shaped by deeper co-production ventures, enhanced digital platform offerings, and strategic partnerships with emerging streaming services. As demand for localized and niche content grows, Medialink’s role as a content aggregator and licensor will become increasingly influential in shaping regional media landscapes and consumer access. Its evolution from distributor to co-producer and platform operator suggests a trajectory toward greater vertical integration and ecosystem influence[3].
MediaLink has 21 tracked investments across 19 companies. The latest tracked deal is $20.0M Series A in Anchor in January 2025.
